The COVID-19 epidemic has hit the domestic agricultural product market. To assist farmers impacted by the hindered export to cooperate with e-commerce platforms, Chunghwa Post and the Agriculture and Food Agency. COA worked together and set a “Joint Recommendation Section” on Chunghwa Post’s PostMall and held the “Food Agency*Chunghwa Post Joint Recommendation Section” press conference on November 12, 2021. Some preferential activities were launched on the platform of PostMall, and the public could easily buy the recommended, quality-assured local agricultural products at ease. Taiwan’s abundant and diverse agricultural products have had good reputation in both domestic and foreign markets. In recent years, Agriculture and Food Agency has actively promoted the traceability system and organic certification of agricultural products, and the approved certified area has grown yearly. However, the outbreak of the COVID-19 epidemic last year not only affected the export market but also rapidly changed consumer buying behavior. Therefore, Agriculture and Food Agency provided guidance for farmers to adjust their sales models, assisted them to cooperate with e-commerce platforms. By working with Chunghwa Post and co-establishing the “Joint Recommendation Section” on the online store platform of PostMall, high-quality agricultural products such as rice, vegetables and fruits, grains, honey and flowers with the traceability system and organic certification were provided, providing multiple and diverse sales channels for farmers. PostMall focuses on Good Taste and Great Quality. Through the dense postal network, local specialties with unique characteristics and are not marketed in large distribution channels are discovered for marketing on the online store platform. On the other hand, in terms of the quality, with our long-term honest and sincere services trusted by customers, we carefully selected safe products with inspection reports, verification marks and product liability insurance. The high-quality products recommended by Agriculture and Food Agency with the postal delivery resources gave a full play to the synergy effect. In addition to checking the quality of products for the public, small-scale farmers could focus on production without worries, reaching the goal of revitalizing the local economy. To make it easier for consumers to identify, the “Joint Recommendation” Logo designed by Food Agency and Chunghwa Post was specially displayed in the press conference. Some stores were also invited to display their products and exquisite brochures of this “Joint Recommendation Section” were also distributed. The special section of PostMall was also launched online at the same time, gathering more than 30 stores with more than 300 items available. These diverse items included seasonal fresh fruits, grains, snacks, fragrance, skin care products, plants and flowers, with a variety of items for consumers to choose from.
Food Agency & Chunghwa Post Joint Recommendation Section