As time passes, Chunghwa Post continues to refine the stamp design, printing, and distribution strategies accordingly. Moving toward customer-oriented approach focused on lifestyle relevance, youth appeal, premium refinement, personalization, and limited-edition offerings. Themes popular among young people are strengthened, such as the combination of internationally renowned cartoon characters with peripheral products, a series of gold and silver ingots, and other products, to actively develop various philatelic products that meet market demands and drive a boom in purchasing and collecting.

In 2025, a number of stamp issuing ceremonies and product launch events were held, including the issuing ceremonies of the stamps of “The Championship of the WBSC Premier 12 2024 Commemorative Issue”, “The 150th Birthday of Albert Schweitzer Commemorative Issue”, and “Taiwan Crafts Postage Stamps”, the issuance and product launch of the “Bugcat Capoo Souvenir Sheets”, the issuance of the “100th Anniversary of the National Palace Museum Commemorative Issue”, and the press conference for the “Underwater Mailbox Returns with Expanded Reach”.

To promote the philatelic culture, Chunghwa Post has actively engaged with communities and assisted in establishing the Senior Philatelic Society since 2023. Activities are organized by post offices and community development associations, senior citizens learning centers, or public welfare groups within their respective jurisdictions. The target group is mainly the community residents at the age of 55 and above. Senior philatelists or retired teachers from the philatelic classrooms recommended by each unit or local philatelic societies are invited to give lectures. Each group plans activities once or twice a month, with 2 sessions for each class. Chunghwa Post has established 59 senior philatelic societies with 1,436 members in 2025.

The Postal Museum holds the “Postal Museum Philately Talks” seminar on the third Saturday of each month, inviting experts in philately to give lectures and share their knowledge and experience in stamp collecting. The seminar provides a venue for philatelists to observe, learn, and grow through mutual exchange.

In addition, to promote the philatelic culture and implement grassroots philatelic education, Post offices and Two sessions of the “2025 Summer Parent-Child Stamp Collecting Workshop” were held on July 12 and 13, and July 19 and 20 in post offices and the Postal Museum, with a total of 23 workshops, attracting 1,363 participants.

To arouse the public’care about ecology and attention to nature conservation and sustainable development, Chunghwa Post has issued multiple sets of ecology-related themed stamps and postage labels. We will continue to plan related themed stamps and postcards to showcase the unique ecological beauty of Taiwan and promote the importance of environmental conservation.

The Postal Museum was established on December 1, 1965, serving as a professional postal museum with collection, research, exhibition, and education functions. It has long been committed to preserving postal culture and historical materials, promoting the cultural heritage and mission of the postal service. It fosters internal learning and a spirit of service among staff while also serving as a platform for philatelic knowledge exchange, fulfilling both social educational and recreational functions. In recent years, based on the purpose of revitalizing the value of assets, sharing collection resources and promoting cultural tourism, Chunghwa Post has used the unused or surplus space in the buildings under the Taipei, Taichung and Kaohsiung post offices to establish postal art and cultural exhibition spaces in northern, central and southern Taiwan.

The Postal Museum is a good neighbor for all. Through the participation in community activities, we integrate with local culture, implement Chunghwa Post’s philosophy of caring for the community and giving back to society, deepen the engagement with local communities, strengthening the image of postal service, and enhance the public welfare image of postal service.

1. Guided tours of exhibitions
2. Collection of stamps and many subjects
3. Literature and history research
4. Social education and leisure