Philatelic business is one of the major services provided by Chunghwa Post, which has its competitive advantages and should be actively developed. In response to the changes in stamp functions, new consumers and new market, the stamp design, printing, and distribution strategies are also constantly adjusted accordingly. Customer-oriented planning of the philately (commodity) is moving toward gift giving, refinement, customization and the concept of its rareness and preciousness to increase the quality and competitiveness of the stamps (commodity). Through various marketing strategies and promotional activities (such as holding a stamp issue ceremony, a stamp exhibition or establishing a philatelic society) to actively publicize it. This business is mainly to serve domestic philatelic enthusiasts. Most of the customers collect stamps as their hobby, and some people buy the philatelic stamps (commodities) as gifts, dividing the philatelic business into two major areas, the professional philatelic market and the gift market. In 2021, a total of 18 sets of stamps, 1 set of postage stamps, 6 types of stamp folios, 6 analogical cards, and 17 derivative philatelic products were issued.