Launched in 2010, PostMall integrates its virtual and physical channels, providing franchisees with more diversified business tentacles and creating business opportunities for home economic sales. In 2014, PostMall promoted a “Caring for the Marketing of Agricultural Products” activity and assisted local smallholders with distribution and marketing services, providing customers with highquality agricultural products with safety certification and delivered the products to the consumers’ home directly from the production location. These smallholders also contributed to local charitable events to pass on the love. Chunghwa Post’s online store (PostMall) was originally named “You Zheng Shang Cheng” in Mandarin. However, to convey an image of a young, digitalized, and popular image of the postal e-commerce service, it was renamed “I You Go” in Mandarin from July 1, 2020. PostMall provides a complete and safe trading platform that assists Taiwan’s small and mediumsized enterprises, self-employed entrepreneurs, and farmers with the creation of opportunities in stay-at-home economy. According to statistics from Google Analytics Performance Report, the guided shopping mechanism of the website was strengthened for 7 months in 2022, and the number of successful guided shopping orders was more than 8,000 during the 7 months, with the amount of over NT$ 20 million, reaching the annual target. As of December 31, 2022, the number of PostMall members exceeded 560,000.
Postal Agency Services
Chunghwa Post accepts consignment from manufacturers to sell all kinds of commodities and sells these products in the physical postal channels (post offices) and virtual channel (PostMall). The listing of consignment products has to go through strict review mechanism, and all products have to pass the inspection by an impartial third party. Moreover, before putting the products on the shelves, the product labels submitted will be carefully checked to see if they are compliant with the Commodity Labeling Act or the specifications of the parent law of the product category (such as the Regulations Governing the Labeling of the Alcohol Products) to ensure that customers can get correct information of the products when they make purchases, enabling people to buy the products as great gifts or feel at ease for their own use.