To respond to major trends of the diversification of mobile applications and popularization of online services among financial institutions, and due to the customers’ habit change from the original needs of counter service to the use of the APPs or online services for financial services, Chunghwa Post launched the Post APP, in 2013 to provide services of inquiries, transfer, tax payments, etc., making it the one and only APP providing mobile services covering Savings and Remittances, Life Insurance, and Postal services in Taiwan.
The new version of the Post App, considers the users’ needs from the heart. By simplifying the functional information structure, improving the convenience of operation, highlighting the core postal services, and adding friendly reminders and other optimization measures, Chunghwa Post adheres to the user-oriented concept in designing a pleasant and easy-to-use App, with POST (Personal, Ondemand, Smart, Trust) as the core design value to create Post as a Service, comprehensively meeting customers’ needs.